With over 20 vears of experience. I have developed and applied my own human-centered methodologies to drive global development in design, ideation, prototyping, and branding strategies.
I’m a psychologist (C. 29285), cognitive-behavioral specialist, expressive arts practitioner, and a design researcher.

ABOUT ME
I'M A CROSS CULTURAL RESEARCHER
Maximising strategies across diverse
cultural contexts
Since childhood, my fascination with human benaviour and emotions has propelled me on a global journey.
Having lived in diverse corners of the world-from Lima and Madrid to Dublin, Barcelona, Helsinki, Balearic Islands, Sao Paulo and Texas-I've delved into the realms of psychology, research and art.
I TRANSFORM INSIGHTS INTO ACTIONS
MY APPROACH
HUMAN-CENTERED
By identifying human truths and tensions, contributing to the improvement of people’s lives.
RESONANCE
I leverage a multi-sensory approach, knowing that genuine engagement sparks true innovation that resonates deeply with people.
INSIDE-OUT
My inside-out perspective allows me to confront the challenge of the unspoken, uncovering truths beyond mere words and logic.
COVERAGE AND INDUSTRIES
SPAIN & LATIN AMERICA
FMCG, IT & Telecoms, Automotive, Pharmaceutical, Sports, Kids & Youth.
I optimize decision-making efficiency through advanced solutions, leading global strategy initiatives for multinational corporations such as Unilever, P&G, AB InBev, Adidas, GSK. and others.