HELLO I'M TATIANA GLOBAL
RESEARCH STRATEGIST CONTACT ME MORE ABOUT ME
ABOUT ME

I'M A CROSS CULTURAL RESEARCHER

With over 20 vears of experience. I have developed and applied my own human-centered methodologies to drive global development in design, ideation, prototyping, and branding strategies.
I’m a psychologist (C. 29285), cognitive-behavioral specialist, expressive arts practitioner, and a design researcher.

Maximising strategies across diverse
cultural contexts

Since childhood, my fascination with human benaviour and emotions has propelled me on a global journey.
Having lived in diverse corners of the world-from Lima and Madrid to Dublin, Barcelona, Helsinki, Balearic Islands, Sao Paulo and Texas-I've delved into the realms of psychology, research and art.

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I TRANSFORM INSIGHTS INTO ACTIONS

MY APPROACH

01. AN INSIDER

As an insider, I’m driven by ethnography, exploring what happens behind the scenes.

02. A FUTURIST

As a futurist, I don’t just collect data; I help people tap into their creativity and think about what’s next.

03. A CO-DESIGNER

As a co-designer, I drive collaborative research, partnering with the client’s team and engaging users to achieve meaningful results together.

04. A TEAMER

As a teamer with a background in psychology, I focus on enhancing team performance through leadership and coaching.

HUMAN-CENTERED

By identifying human truths and tensions, contributing to the improvement of people’s lives.

RESONANCE

I leverage a multi-sensory approach, knowing that genuine engagement sparks true innovation that resonates deeply with people.

INSIDE-OUT

My inside-out perspective allows me to confront the challenge of the unspoken, uncovering truths beyond mere words and logic.

COVERAGE AND INDUSTRIES

SPAIN & LATIN AMERICA

FMCG, IT & Telecoms, Automotive, Pharmaceutical, Sports, Kids & Youth.
I optimize decision-making efficiency through advanced solutions, leading global strategy initiatives for multinational corporations such as Unilever, P&G, AB InBev, Adidas, GSK. and others.

MY CLIENTS FEEDBACK

TESTIMONIALS

  • David Millen

    I have known Tatiana for nearly a decade and find her to be a very creative and accomplished research strategist. She is especially innovative in her approach to research, and has recently developed an important suite of new co-creation methods that blend sensory insights with more traditional cognitive and ethnographic approaches. Tatiana’s multi-method approach, combined with her global experiences, makes her exceptional in her ability to elicit deep human truths and insights, and then shape novel business strategies.

    David MillenDesign Researcher at IBM & Innovator at Tufts University
  • Dominic Moseley

    I have known Tatiana and worked with her over a period of nearly ten years. The insights she brings to marketing solutions through the application of her specific skill sets; psychological, intuitive, cross cultural, are impressive. She works very well in teams, quietly but effectively making her valued inputs. I would have no hesitation in recommending her.

    Dominic MoseleyOwner at Moseley Consulting Ltd
  • Kevin Lancelotta

    I have conducted several marketing research projects in Latin America over the last 14 years. I consider Tatiana to be one of the most exceptional moderators and project consultants I have worked with in South America. She has a great moderating style that truly encourages research participants to provide honest and thorough insights and feedback. Just as important, she ensured that we saw exactly the right physicians for our project. Working with Tatiana was a pleasure and she produced great results for an incredibly difficult project.

    Kevin LancelottaPrincipal at Lancelotta Consulting
  • Andrew Christophers

    Tatiana is as smart to work with as she is fun and personable. She provides deep psychological insight, and she is ruthlessly efficient and industrious too.

    Andrew ChristophersCo-Founder of Brand Genetics
  • Sandra Acevedo Devis

    We have hired Tatiana for few jobs as a senior qualitative researcher in Madrid for a very specific type of projects: mainly for very demanding and important international clients (gross market and also in health care and pharmaceutical areas). Tatiana always has completed her job with a very high quality on results, responsible attitude/high level of implication and an good relationship with clients. When she is involved in one of our project we have the confidence and peace on mind that she is helping us to keep providing and excellent services to final clients.

    Sandra Acevedo DevisQualitative Research Leader at The Cocktail Analysis
  • Louise Morrissey

    Tatiana is a very good professional, deeply committed to each project she works on, delivering high standards on both International and local projects. She’s especially talented at qualitative research projects with kids.

    Louise MorrisseyClient Manager UU at Ipsos Spain
REACH OUT AND LET'S COLLABORATE!

CONTACT ME

Calle Mallorca, 281 – 3º1 08037 Barcelona, España
(+34) 684 154 290

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